EcoShine Window Cleaning

The Marketing Plan

EcoShine Window Cleaning needed to differentiate themselves in a crowded local market while attracting both residential and commercial customers actively searching for eco-friendly cleaning services. Our comprehensive Google Ads PPC strategy focused on two key initiatives: first, we created targeted search campaigns highlighting their eco-friendly approach with ads for "green window cleaning," "eco window cleaner near me," and "environmentally safe window washing" to capture environmentally conscious customers. Second, we developed separate campaign tracks for residential and commercial markets, with residential ads focusing on home cleaning and seasonal services, while commercial ads targeted office buildings, retail stores, and property managers searching for reliable cleaning contractors.

Performance and Results

• Reduced cost-per-click by 28% while increasing click-through rates by 145%
• Achieved top 3 ad positions for key eco-friendly window cleaning searches
• Generated 175% more qualified leads from both residential and commercial sectors
• Improved lead-to-customer conversion rate by 135% through targeted messaging
• Boosted commercial contract inquiries by 240% with B2B-focused campaigns
• Achieved 3.8:1 return on ad spend (ROAS) within 2 months of optimization

"First Spring Digital helped us turn our eco-friendly approach into our biggest competitive advantage. Our Google Ads consistently bring in customers who specifically want green cleaning services, and we've landed several major commercial accounts that found us through our ads. The targeting is so precise that almost every click turns into a real conversation about our services. Our monthly revenue from new customers has tripled."

Summary

• Created eco-focused search campaigns targeting environmentally conscious customers
• Developed separate residential and commercial ad strategies for maximum market penetration
• Established market leadership for green window cleaning services through strategic positioning
• Generated high-quality leads from customers actively seeking eco-friendly cleaning solutions
• Delivered strong ROI with significant increases in both residential jobs and commercial contracts

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