GreenLeaf Pest Solutions

The Marketing Plan

GreenLeaf Pest Solutions needed to capture customers dealing with urgent pest problems in their local market. Our comprehensive local SEO strategy focused on two critical initiatives: first, we optimized their Google Business Profile with emergency service hours, before/after photos of pest treatments, and strategic keyword placement to appear prominently when customers search for immediate pest control help. Second, we created targeted local service pages for specific pest issues and locations, including "Ant Control in Charleston" and "Emergency Termite Treatment Charleston" to capture high-intent searches from customers facing specific pest problems in their service areas.

Performance and Results

• Increased Google My Business profile views by 195% within 4 months
• Achieved #1 local map pack ranking for "pest control near me" and "exterminator Charleston"
• Generated 125% more emergency service calls from local search traffic
• Improved average monthly website visitors by 210% from local searches
• Boosted same-day service requests by 280% through Google Business Profile
• Ranked on page 1 for 18 high-value local pest control keywords within 5 months

"First Spring Digital helped us become the go-to pest control company in our area. We're now the first result when people search for pest control, and our emergency calls have skyrocketed. What used to be slow months are now our busiest, and we've had to hire two additional technicians to keep up with demand."

Summary

• Optimized Google Business Profile to capture urgent pest control searches and emergency requests
• Created pest-specific and location-targeted service pages for maximum local search coverage
• Established market-leading presence for both emergency and scheduled pest control services
• Generated consistent high-intent leads from customers actively seeking pest solutions
• Delivered exceptional ROI with significant increases in emergency calls and recurring service contracts

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