Vincent Vehicle Rentals

The Marketing Plan

Vincent Vehicle Rentals needed to capture customers actively searching for vehicle rentals in their local market and compete against major national chains. Our comprehensive Google Ads PPC strategy focused on two critical initiatives: first, we created highly targeted search campaigns focusing on local rental searches like "car rental near me," "truck rental Las Vegas," and "vehicle rental today" with compelling ad copy highlighting their competitive rates and local service. Second, we developed location-based campaigns targeting customers searching for specific vehicle types in their service area, including "moving truck rental," "pickup truck rental," and "cargo van rental" with geo-targeted ads that emphasized immediate availability and local pickup convenience.

Performance and Results

• Reduced cost-per-click by 35% while increasing click-through rates by 180%
• Achieved average position 1.2 for high-intent vehicle rental keywords
• Generated 220% more qualified rental inquiries from Google Ads traffic
• Improved conversion rate from clicks to bookings by 165%
• Boosted same-day rental requests by 290% through targeted ad scheduling
• Achieved 4.2:1 return on ad spend (ROAS) within 3 months of campaign launch

"First Spring Digital transformed our online advertising completely. We went from barely competing with the big chains to being fully booked most weekends. Our Google Ads bring in consistent customers every day, and we're seeing people choose us over the national brands because our ads make it clear we're local and available. Our rental revenue has more than doubled since we started working with them."

Summary

• Created targeted search campaigns capturing high-intent local vehicle rental searches
• Developed location-specific ads highlighting immediate availability and local convenience
• Established competitive advantage against national chains through strategic local positioning
• Generated consistent qualified leads that converted to profitable rental bookings
• Delivered exceptional ROI with significant increases in daily bookings and overall rental revenue

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